SafeNet
 

Monetizing Software in the Cloud

Boston, March 8, 2011
 

LicensingLive "Monetizing Software in the Cloud" is a 1-day on-site event dedicated to the challenges and solutions around delivering software as a service. Join the SaaS experts from DELL Boomi, Saugatuck, Centercode, SafeNet and other thought leaders in this live event and learn how to ensure service agreement compliance, automate operational processes including contract provisioning and billing, all the while enabling the definition and easy management of a versatile service catalog. Be among the first to witness the premiere of Sentinel Cloud, the world's first and only comprehensive solution for enabling software monetization in the cloud.

LLDate
March 8, 2011

Location
The Westin Waltham Boston
70 Third Avenue
Waltham, MA 02451
Phone: (781) 290-5600

Directions

Can’t make it to Boston? LicensingLive “Monetizing Software in the Cloud” also comes to Santa Clara (March 10), Tel Aviv (April 11), and London (April 13)  

Agenda at a Glance
8:30-9:00 Registration
9:00-9:30 SAAS LICENSING & MANAGEMENT — THE FOUNDATION TO SOFTWARE MONETIZATION IN THE CLOUD
Chris Holland, Vice President Software Rights Management, SafeNet
9:30-10:30 THE STATE OF MONETIZING SOFTWARE IN THE CLOUD
Bruce Guptill, Vice President, Saugatuck Technology
10:30-10:45 BREAK
10:45-11:45 HOW SELLING SAAS WINS CUSTOMERS: UNDERSTANDING THE BUYING DRIVERS FOR BOTH SAAS AND
ON-PREMISE OFFERINGS AND THE BUSINESS BENEFITS OF OFFERING BOTH  
Chris Cranfill, Vice President Business Development, CloudOne
11:45-12:30 LUNCH
12:30-1:30 ENABLING THE JOURNEY INTO THE CLOUD: SENTINEL CLOUD
Jake Fox, Director New Product Development, SafeNet
1:30-2:30 OUR JOURNEY INTO THE CLOUD - WHAT WORKED, WHAT HASEN'T, AND HOW YOU CAN GET THERE FASTER
Luke Freiler, CEO & Founder, Centercode
2:30-3:15 PANEL DISCUSSION & Q&A
 

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Can't make it to Boston for Licensing Live? Check out these other locations:
Santa Clara (March 10) | Tel Aviv (April 11) | London (April 13) |

 
 

Why Should I Attend

  • Learn how to enable feature-based service provisioning, authorization control, metering, and management for your software delivered as a service
  • Be among the first software publishers to access Sentinel Cloud — the world’s first and only comprehensive solution for enabling software monetization in the cloud.
  • Discover best practices for introducing cloud services to a historically on-premise product portfolio without suffering from revenue cannibalization.
  • Meet with your peers and colleagues, industry analysts, and thought leaders to discuss the issues facing cloud-based software offerings
  • Hear success stories and cloud/SaaS project examples from analysts and companies like yours
  • Discuss the newest technologies available for taking your software pricing, packaging, and management strategies to the cloud and maximize profitability, agility, and competitiveness

Event Overview

Software vendors migrating to on-demand models, and SaaS providers optimizing their offering, need to constantly adapt service catalogs and pricing configurations to meet the needs of the different market segments they serve. At the same time you need to ensure that you are fairly compensated and build profitable customer relationships.

LicensingLive "Monetizing Software in the Cloud" is a 1-day event dedicated to the challenges and solutions around delivering software as a service. Join this live event and learn how to migrate all or portion of your software catalog to the cloud, ensure service agreement compliance, automate operational processes including contract provisioning and billing, all the while enabling the definition and easy management of a versatile service catalog.

Be among the first software publishers to access Sentinel Cloud — the world's first and only comprehensive solution for enabling software monetization in the cloud. Offered entirely as a service in the cloud, Sentinel Cloud enables SaaS providers to easily define and manage a versatile service catalog, automatically provision service contracts, ensure service agreement compliance, and track service usage for billing and intelligence purposes.

Who Should Attend

If you are a decision maker with a SaaS provider or Software vendor and design, develop, manage, sell or support software in the cloud — this event is for you! You are involved in the business of delivering software as a service, and packaging offerings, define pricing models, manage and monitor SaaS entitlements in the following business functions:

  • New Product / Service Development
  • Product / Service Management
  • Director/VP Software Development / Engineering
  • Operations (Customer Support and Fulfillment, Licensing,...)
 
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